Privacy Policy
Last updated: January 1, 2025
This Privacy Policy describes how Assistly-AI ("we", "our", or "us") collects, uses, and protects information when you use our AI customer support automation platform. By using Assistly-AI, you agree to the practices described in this policy.
1. Information We Collect
Business Information
When you register for Assistly-AI, we collect information about your business including your business name, contact email address, website URL, and billing information necessary to process your subscription payments.
Connected Meta Account Data
When you connect your Meta accounts including Facebook Pages, WhatsApp Business numbers, Instagram accounts, and WhatsApp Messaging, we receive access tokens and account identifiers required to interact with Meta's APIs and WhatsApp services on your behalf. We do not collect your personal Meta login credentials. All WhatsApp and Messaging data processing complies with Meta's Messaging Platform policies.
Messages Processed via API
In order to provide AI-powered automated responses, Assistly-AI processes incoming and outgoing messages through your connected channels including WhatsApp, Facebook Messenger, and Instagram Direct Messages. These messages are received via official Meta APIs and WhatsApp Business APIs and are temporarily processed and stored to enable conversation continuity and AI training.
Usage Analytics
We collect anonymized usage data about how you interact with the Assistly-AI platform, including features used, pages visited, and performance metrics. This data is used solely to improve the platform experience. Analytics data is retained for a maximum of 90 days unless you request earlier deletion.
2. How We Use Your Information
- To provide and operate the AI customer support automation service
- To process and respond to customer messages on your behalf through connected channels
- To improve AI response accuracy and system performance
- To send you service-related communications, including billing, updates, and support
- To ensure platform security and prevent misuse
- To comply with applicable laws and regulations
3. Third-Party Services
Assistly-AI integrates with the following third-party services to deliver its functionality:
- Meta Platforms APIs — Facebook Messenger, WhatsApp Messaging, Instagram Direct Messages, Instagram Graph API, and Facebook Pages API for message processing, automation, and comment management. All WhatsApp and Messaging integrations comply with Meta's Messaging Platform terms.
- WhatsApp Business API — For secure processing and sending of messages through WhatsApp Business accounts using official Meta infrastructure.
- Cloud Hosting Providers — We use enterprise-grade cloud infrastructure providers to host and operate the platform. These providers are bound by data processing agreements and applicable data protection laws.
All third-party integrations are governed by the respective providers' terms of service and privacy policies in addition to this policy.
4. Data Retention
We retain your business account data and conversation history only for as long as necessary to provide the service and fulfill the purposes described in this policy. Conversation data is retained to enable your team to review past interactions and to improve AI accuracy.
Retention Schedule
- Account & Message Data: Deleted within 30 days of account cancellation
- Analytics Data: Automatically deleted after 90 days
- Backup Data: Retained for 90 days for disaster recovery purposes
You may request earlier deletion of your data at any time by contacting our support team. Deletion requests will be processed within 7 business days, except where retention is required by applicable law.
5. Your Rights
Depending on your location and applicable laws, you may have the following rights regarding your data:
- Access — Request a copy of the personal data we hold about you or your business.
- Correction — Request correction of any inaccurate or incomplete information.
- Deletion — Request deletion of your personal data, subject to legal retention requirements.
- Portability — Request your data in a portable, machine-readable format where technically feasible.
- Objection — Object to certain types of data processing where applicable law permits.
To exercise any of these rights, please contact us at support@assistlyai.online. We will respond to all verified requests within 30 days.
6. Data Security
We implement industry-standard security measures to protect your data, including encryption in transit using TLS, role-based access controls, secure infrastructure, and regular security audits. No system can guarantee absolute security; however, we are committed to maintaining robust safeguards for all data we process.
7. GDPR and Data Protection
Assistly-AI is designed with a GDPR-ready structure. We do not sell personal data to third parties. We process data only as necessary for the legitimate purpose of providing the service. Where required, we act as a data processor on behalf of your business (the data controller) with respect to your end customers' data.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify registered users of material changes via email or an in-platform notice prior to the changes taking effect. Continued use of Assistly-AI after the effective date constitutes your acceptance of the updated policy.
9. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us at:
Assistly-AI Support
Email: support@assistlyai.online